Culture isn’t just a buzzword — it’s a performance driver. According to McKinsey, organizations with strong, aligned cultures outperform peers by more than 200%, yet most “culture initiatives” stall after pizza parties, swag, or another employee survey.

Join Israel Beck, Founder & CEO of Cratic.ai, along with SafetyNow and HR Insider, for a powerful conversation on how AI is transforming the way companies build engagement, trust, and accountability — and how you can start seeing measurable culture change in as little as 60 days.

You’ll learn:

• Why engagement and culture programs often fail (and what to do differently)
• How AI can help leaders uncover hidden culture gaps before they affect performance
• Real-world case studies showing how companies like Baytex Energy turned declining morale into 400% stock growth
• How to use “micro-huddles” and automated insights to improve eNPS, retention, and productivity

After years with KPMG and PwC helping organizations cut costs and streamline strategy, Israel set out to solve one of business’s hardest challenges — making culture measurable and scalable. Today, Cratic helps large organizations transform their culture and engagement in record time using AI, gamification, and behavioral science.

Who should attend: HR leaders, safety managers, and executives looking to strengthen engagement, improve performance, and reduce turnover.