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WEDNESDAY, January 19, 2011: VOLUME 2, ISSUE 3
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In this issue:
Top 10 Triggers for Spending on Safety
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Reverse Psychology Being Used to Promote Helmet Safety
Feature Story
Top 10 Triggers for Spending on Safety
Getting management to spend company money on safety isn't easy. You need to know how to build a business case for safety. Fortunately there are surveys showing what prompts management of companies to make a serious financial commitment to safety.

According to one survey, the Top 10 motives are:
  1. To cut workers comp costs
  2. The feeling that investing in safety is the "right thing to do";
  3. To increase profits;
  4. To comply with government safety rules;
  5. The feeling that the company has had "too many accidents";
  6. To maintain or improve employee morale;
  7. To maintain or improve productivity;
  8. To avoid fines;
  9. Responding to the recommendations of outside experts;
  10. To address employee concerns.
Look in SafetySmart! Online for help in building your business case for safety. You'll find reports to give your CEO, a return-on-investment calculator and other tools to support your safety budget requests.

Want to Try SafetySmart Online? Request a Free Demo
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Picture This
Picture This
Take two melons, one of them wrapped in a safety helmet and the other “naked” and drop both onto pavement from a height of about 12 feet. Compare how they fare. Now consider what could happen to an unprotected human head that crashed into a hard object. Wearing head protection should be a no-brainer. (Naval Safety Center)
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Safety News
Reverse Psychology Being Used to Promote Helmet Safety
Imagine a safety agency telling skiers and snowboarders that they “probably won’t need a helmet today.” That might sound irresponsible, but www.preventable.ca is cleverly employing reverse psychology in that slogan in an attempt to have skiers and boarders ask themselves “or will I?”

The safety organization, based in British Columbia, Canada, is taking its “You Probably Won’t Need a Helmet Today” campaign to BC ski hills to get people thinking about the potential consequences of not wearing a helmet while enjoying the slopes.

Dr. Shelina Babul of Preventable notes that more than 900 people require hospitalization for skiing and snowboarding injuries, including brain injury, in British Columbia every year. Wearing a helmet reduces a person’s chances of suffering a head injury by 60 percent.

Babul says the question of whether to wear a helmet on a ski hill should be a “no- brainer” and she hopes that the campaign will “transform attitudes and change behavior.”
Read the story here:
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